[Disclaimer: Another post about simplicity. I'll try not to repeat myself too much...]
I saw this branding (one-sided) co-op driving down the street a couple days ago, and just started laughing. The best things in life really are simple aren't they?
Leveraging just a tad of vehicle knowledge completes this joke as it's a SMART Passion Coupe. There are a couple other reasons why this SMART was a great choice for this smart marketer.
- The vehicle is unique. It stands out... at least for right now.
- The local market is eco-friendly and everyone knows space is precious in Cali, so this small-footprint vehicle is perfect.
- The styling of the SMART evokes a lot of personality, and if this relates to the driver (supposed agent) then it's a great pairing.
- The vehicle is unique. Yes I already said this, but many real estate agents driving around this area have luxury vehicles with big wheels or big suvs (seriously... have they not gotten a clue yet?) so, this vehicle stands out in this pack as well, which is even more important.
That's 4 BIG things that this very small car have done for this marketer/real estate agent's brand. I delighted in it's simplicity and I'm sure others have too. It's got me wondering if the actual real estate offering would make me feel like this as well...
Proof again that creativity doesn't just live within the walls (or minds) of so-called creatives. ~Reed
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