Who can resist a little trash talking? Whether it's a pick-up game on the local courts or while coaching via the couch. VitaminWater wants to elevate this primal art into the e-verse with their new TrashTalk site.
Featuring big names from skate, baseball, hockey, and more you can go on the site and start dishin' it out after you've entered your promotional code, which I guess is found on the drink somewhere.
My thoughts? I really liked the graphic treatment of the van. The call to action was nicely treated and inspired me to even take a picture of it to share with you guys, and to go the site. The site is trendy using stylized images and HDR photos of the athletes in dramatic, sport oriented poses. (So far so good!)
Then the trash talking process started. Selecting prompts like "jacking homers instead of eating crackerjacks." After a couple pages of these random selections, I clicked play. All of sudden I hear David Wright trash talking what I just selected. Cool!
...until he said "try knocking back some VitaminWater C like me..." (cool level just dissappeared)
Wait a sec, I didn't select that to be part of his trash talking? Why did he say it? I was all ready to send this via email to my brother as a joke. But, that line is so salsey that it kills it. I can just imagine the branding firm that created this idea cringing when they were told that they had to include the product plug.
So, here's my un-plugged version of the trash talk (using the site selections) now directed at the VitaminWater for this misstep:
You could of hit the cover off the ball... and gone yard.
Instead, you're two busy mowing your own yard,
...guess you should just stick to whiffle ball."
~Reed
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